Our Story

From Caregiving to Creations

Michelle Watts brings a big heart and a love of helping people to Watts Up. After 23 years in nursing and caregiving, she began custom shirts as a hobby that quickly bloomed into a small-town boutique. Today, she offers unique gifts and threads at affordable prices so everyone can enjoy something custom-made with love.

Interior of Watts Up boutique showcasing custom gifts and shirts

Crafted with Heart

After 23 years in nursing and caregiving, Michelle Watts started crafting custom shirts as a hobby that turned into a small-town boutique. At Watts Up Custom Creations, we believe every piece should be affordable and personal, blending artisanal soul with heartfelt value for everyone.